WE ARE McNROE
We are home to India’s favourite lifestyle brands.
We are 350 people spread across the country.
We have a large domestic outreach of 1200+ distribution networks.
We are committed to LIFE (learning, integrity, family & entrepreneurship).
At McNROE, we have spent decades improving people’s lives through our unrelenting passion for quality and function. Learning, Integrity, Family & Entrepreneurship plays a large part in everything we do, and we believe in making a meaningful impact on our customers through our presence and portfolio. Our use of rich, bold colours in our logo and brand palette are an ode to our humble beginnings and represent a desire to make the world a better place.
OUR STORY
Over the years
Our journey from 1986 to today is one for the history books! Here are some celebrated, special moments through the last three decades.
1986
McNROE was born in 1986 from a small factory in Bhadrak, Odisha
1995
Heaven’s Garden, our talcum powder range grabbed 13% of the market share, placing McNROE on the FMCG map
2006
Secret Temptation disrupted the female grooming space by identifying with the young & unapologetically ambitious women of India
2007
This year marked the launch of our acclaimed men’s grooming range – WILD STONE
2011
We expanded our domestic outreach by partnering with 1200+ distribution networks
2016
WILD STONE CODE was launched as a premium range of fragrances for men
2017
A momentous year for McNROE. We expanded our operations in Sri Lanka, besides Pakistan, Nepal and Bangladesh. Furthermore, WILD STONE’s Kunal Campaign bagged the Effie Honors for Best Marketing Campaign, 2017
2018
Both Secret Temptation – Romance and WILD STONE – Legend individually crossed 1 million cans sold in India from 2017-2018
2020
We launched KNOX, to help consumers navigate the new normal in personal hygiene
2021
Secret Temptation Pink, was launched as the first collective range for women
2022
WILD STONE CODE extended its portfolio into Hairstyling, Beard Grooming and Skincare products for men
OUR PEOPLE
Our Pillars
McNROE is the brainchild of India’s Perfumery Genius, Shri Narendra Kumar Daga. His story is one of grit, passion and perseverance. Starting McNROE at a small factory in Bhadrak, Odisha, Shri Narendra Daga went on to create renowned fragrances like WILD STONE RED, GREY and CODE Steel amongst others.
From transporting goods on his bicycle to navigating complex business deals, young Narendra Daga was a prolific leader in the making, who confidently laid the foundation for what McNROE is today. His commitment to developing game-changing lifestyle products has paved the way for Indian entrepreneurs on a global scale.
37 years and 5 brands later Shri Narendra Daga still inspires his employees and partners with his strong leadership, knowledge, creativity and innovation.
From transporting goods on his bicycle to navigating complex business deals, young Narendra Daga was a prolific leader in the making, who confidently laid the foundation for what McNROE is today. His commitment to developing game-changing lifestyle products has paved the way for Indian entrepreneurs on a global scale.
37 years and 5 brands later Shri Narendra Daga still inspires his employees and partners with his strong leadership, knowledge, creativity and innovation.
