Senior Manager – Trade Marketing(PAN India)

Designation

Senior Manager – Trade Marketing(PAN India)

Location

Kolkata

Job Description
  • Capturing & Analyzing Market Intelligence reports & leverage the insights to design innovative & unique schemes & activations for the company
  • Design & timely Roll-out of monthly GT schemes in line with the allotted budget & business guidelines
  • Seamless scheme disbursement while adhering to the prescribed escalation metrics
  • Monthly & Quarterly forecasting of stock & POSM for GT in liaison with Sales & Supply Chain
  • Capturing & sharing all monthly reports & business highlights across functions within timelines
  • Conceptualizing & Designing merchandises for various Trade Marketing activations
  • End-to-end ownership of large scale Trade Marketing driven activations
  • Seamless vendor management
  • Customer Relationship team management for effective engagement and timely service to maximize trade and channel partner participation
  • Spearheading internal stakeholder Recognition programs- from Design to Execution to post execution feedback collection
Preferred Profile
  • Graduate/Post Graduate/MBA from a reputed college
  • Age preferably below 45 years
  • 8+ years’ experience in handling BTL programs, channels, and trade and brand activations in an FMCG organization
  • Experience in Trade marketing & Brand officer, documentation, tracking customers’ feedback, develop sales through promotional plans
  • Developing guidelines to ensure customer marketing and brand objectives of the portfolio are met across region
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